Landmark by Hillwood: The $10 Billion Development Reshaping the Northern Edge of the Argyle–Northlake Corridor
6,000 homes, Denton’s first H‑E‑B, 1,100 acres of parkland, and a 30-year vision built on the Perot family’s historic Hunter Ranch.
There are developments that add homes to a market, and then there are developments that redefine the market itself. Landmark by Hillwood is the latter.
Built on 3,200 acres of the Perot family’s historic Hunter Ranch in southwest Denton — a property they have held since 1987 — Landmark is the largest and most ambitious master-planned community in the history of the Argyle–Northlake corridor. It sits along I-35W at Robson Ranch Road, directly bordering Argyle, and it will take approximately 30 years to reach full build-out. When it does, Hillwood expects it to function as a self-sufficient “city within a city” — a phrase that Denton’s Mayor Gerard Hudspeth used when describing the project’s potential impact on the region.
For buyers, sellers, and investors who are tracking the Argyle–Northlake corridor, Landmark changes the conversation. It is the single largest commitment of capital, infrastructure, and residential inventory that this corridor has ever seen, and its ripple effects will influence property values, commute patterns, retail development, and school district planning for decades to come. This post breaks down what Landmark actually is, what Phase 1 includes, what it means for the corridor, and why you should be paying attention.
The History: Hunter Ranch and the Perot Family
The land beneath Landmark is not just another tract that a developer picked up at auction. It is Hunter Ranch — one of the original land holdings purchased by the Perot family in 1987. For nearly four decades, this 3,200-acre property sat quietly along I-35W in southwest Denton, bordered by Argyle to the south, as the rest of the metroplex grew around it. Ranch gates, cattle, and open prairie were all that passers-by ever saw.
The Perot family’s development arm, Hillwood, is one of the most consequential real estate companies in Texas history. Their flagship project, AllianceTexas, is a 27,000-acre industrial and mixed-use development in north Fort Worth that is now home to 590+ companies and 66,000+ jobs, with $142.9 billion in cumulative economic impact. Hillwood also developed Harvest in Argyle (4,000 homes), Pecan Square in Northlake (3,100 homes), and Treeline in Justin — all communities within the Argyle–Northlake corridor. When Hillwood commits to a project, they bring infrastructure, vision, and a multi-decade timeline that few developers can match.
Landmark is Hillwood’s most ambitious residential project to date. It is also the project that connects the northern edge of the Argyle–Northlake corridor to Denton proper, bridging two of the fastest-growing real estate markets in North Texas.
Landmark by the Numbers
At full build-out, Landmark is planned to include:
◆ 6,000 single-family homes across multiple neighborhoods and product types
◆ 3,000 multifamily residences (apartments and townhomes)
◆ 900 acres of commercial and mixed-use development
◆ Three planned on-site Denton ISD schools
◆ Denton’s first H‑E‑B grocery store (under construction, expected to open early 2027)
◆ 1,100 acres of preserved parkland, natural habitat, and green space
◆ A 300-acre park and entertainment district
◆ 35 miles of hike and bike trails
◆ STEAM-focused learning parks
◆ The Hilltop amenity center anchoring Phase 1
◆ An estimated 20,000 to 25,000 new residents over two to three decades
◆ An estimated build-out value of $10 billion
To put the scale in perspective: Landmark alone will add more homes than many entire North Texas suburbs contain today. The 1,100 acres dedicated to parks and natural habitat represent one of the largest private green space commitments in the state of Texas. And the 900 acres of commercial development — with Hillwood already leasing the first 120 acres for retail, dining, and entertainment — are designed to make Landmark a destination, not just a neighborhood.
Phase 1: What Is Happening Right Now
Phase 1 of Landmark is already under construction at the corner of I-35W and Robson Ranch Road. Here is what it includes:
747 single-family lots are being delivered to nine of the Dallas–Fort Worth region’s most prominent builders: American Legend Homes, Coventry Homes, David Weekley Homes, Drees Custom Homes, Highland Homes, M/I Homes, Perry Homes, Toll Brothers, and Tri Pointe Homes. Model homes began opening in April 2026, with the first homes expected to be move-in ready by summer 2026.
The Phase 1 amenity package includes the Hilltop amenity center, STEAM learning parks designed to integrate education and outdoor exploration, and eight “passive green spaces” that preserve the natural character of the property while providing community gathering areas. The 35-mile trail system will begin taking shape in this phase, connecting residential areas to parkland and future retail destinations.
Denton’s first H‑E‑B is being built on a 20-plus-acre site adjacent to Phase 1, at the northwest corner of I-35W and Robson Ranch Road. The grocery store is expected to open in early 2027, timed to serve the first wave of Landmark residents and the broader corridor.
The Builders: Nine of the Region’s Best
One of the strongest signals of a development’s quality and market confidence is which builders choose to participate. Landmark has attracted nine of the most respected names in Dallas–Fort Worth residential construction:
◆ American Legend Homes — known for semi-custom luxury homes with high-end standard features
◆ Coventry Homes — one of Texas’ largest privately held homebuilders, specializing in energy-efficient designs
◆ David Weekley Homes — the nation’s largest privately held builder, with a reputation for award-winning floor plans
◆ Drees Custom Homes — a family-owned builder since 1928, focused on personalization and craftsmanship
◆ Highland Homes — a Texas-based builder consistently ranked among the top luxury builders in the state
◆ M/I Homes — a publicly traded national builder with a strong DFW presence and a range of price points
◆ Perry Homes — one of the largest homebuilders in Texas, known for value and design innovation
◆ Toll Brothers — the nation’s leading luxury homebuilder, also building at Furst Ranch in Argyle and Creek Meadows West in Northlake
◆ Tri Pointe Homes — a publicly traded builder focused on premium design and buyer personalization
This lineup ensures that Landmark will offer a range of home sizes, designs, and price points — from attainable luxury to high-end custom. For buyers who want the quality of a name-brand builder in a master-planned setting with Hillwood’s infrastructure behind it, the selection is among the strongest in North Texas.
Denton’s First H‑E‑B: The Retail Anchor
The H‑E‑B under construction at Landmark is one of the most anticipated retail openings in Denton County. H‑E‑B has one of the most loyal customer bases of any grocer in the country, and their decision to build at Landmark is both a vote of confidence in the development and a signal that the northern edge of the corridor has reached the density and income threshold that H‑E‑B requires before committing to a new store.
The store sits on a 20-plus-acre site at the northwest corner of I-35W and Robson Ranch Road. While it is technically within Denton city limits, the location is geographically closer to Argyle and Northlake than it is to downtown Denton. For residents of the Argyle–Northlake corridor, this H‑E‑B will be a routine shopping destination — particularly for buyers in Northlake, Justin, Ponder, and Sanger who are north of the Tom Thumb at Harvest Town Center.
Between the Tom Thumb that opened in March 2026 at the southern end of the corridor (I-35W and FM 407) and the H‑E‑B opening at the northern end in early 2027, the corridor will have two full-service grocery anchors within roughly 10 miles of each other. That is a hallmark of a mature luxury suburban market.
Schools: Denton ISD at Landmark
Landmark is served by Denton ISD, which is an important distinction for buyers evaluating the corridor. Homes within Landmark will not be zoned to Argyle ISD or Northwest ISD — they will attend Denton ISD schools, including three new campuses planned to be built on-site within the development.
Denton ISD is a large, established district serving a diverse student population across the Denton area. It offers a wide range of programs including fine arts, athletics, career and technical education, and dual-credit college coursework. For buyers who prioritize Argyle ISD or Northwest ISD, properties in those districts remain available throughout the corridor south of Landmark. For buyers who value Denton ISD’s resources, campus variety, and proximity to the University of North Texas and Texas Woman’s University, Landmark offers a compelling new option.
Pilot Knob: The Natural Centerpiece
One of Landmark’s most distinctive features is Pilot Knob — Denton’s most recognizable natural landmark and the geographic and symbolic centerpiece of the development. This prominent geological formation rises above the surrounding landscape and carries deep historical significance: it was used as a lookout by the Caddo tribe and later served as a hideout for the outlaw Sam Bass.
Hillwood has committed to preserving Pilot Knob and the surrounding natural habitat as part of the 1,100-acre green space dedication. Rather than flattening the topography to maximize lot count, the development is designed around the land — a philosophy that is consistent with Hillwood’s approach at Harvest, Pecan Square, and their other North Texas communities. For buyers who value natural beauty, trail access, and a development that respects the land it sits on, this is a meaningful differentiator.
What Landmark Means for the Argyle–Northlake Corridor
For buyers
Landmark adds significant new residential inventory to the northern edge of the corridor. If you are looking for a new-construction home from a name-brand builder in a Hillwood community with trail access, H‑E‑B-adjacent retail, and a 30-year development plan behind it, Landmark is worth your attention. The trade-off relative to properties further south in the corridor is school district (Denton ISD vs. Argyle ISD or Northwest ISD) and lot size (Landmark’s lots are master-planned subdivision scale, not estate acreage). For buyers who want estate-sized lots on five to ten-plus acres, the corridor’s acreage inventory in Argyle, Northlake, Bartonville, and the surrounding communities remains the right fit.
For sellers and landowners
Landmark’s arrival is good news for anyone who owns property in the corridor. A $10 billion development with 9,000 planned residences and 900 acres of commercial space does not depress the surrounding market — it elevates it. Every home built at Landmark brings a new family to the area who needs services, retail, and eventually may want to upgrade to acreage. Every commercial tenant that leases space at Landmark brings jobs and economic activity that support home values corridor-wide. The growth that Landmark represents is additive, not competitive, to the existing luxury acreage market.
For investors
Track the infrastructure. Landmark’s $10 billion build-out includes roads, water, sewer, and utility infrastructure that will serve not just the development itself but the broader corridor. When a development of this scale goes into the ground, surrounding land values respond — and the properties acquired today, before Landmark’s full impact is realized, will look very different in five to ten years. The buy-and-hold thesis for acreage in the corridor just got a $10 billion tailwind.
The Bigger Picture: Hillwood’s Footprint Across the Corridor
Landmark is not Hillwood’s first investment in this corridor — it is their largest. Consider the full Hillwood footprint:
◆ Harvest in Argyle — 4,000 homes, anchored by the new Tom Thumb at Harvest Town Center
◆ Pecan Square in Northlake — 3,100 homes, with Pecan Plaza retail nearby
◆ Treeline in Justin — opened in 2025, extending Hillwood’s residential reach further north in the corridor
◆ AllianceTexas — 27,000 acres, 590+ companies, 66,000+ jobs, the economic engine south of the corridor
◆ Landmark in Denton — 3,200 acres, $10 billion, the anchor at the corridor’s northern edge
No other developer has a comparable footprint in this market. Hillwood is not speculating on the corridor — they are building it, from the employment base at Alliance through the residential communities at Harvest, Pecan Square, and Treeline, to the anchor development at Landmark. Understanding this footprint is essential for anyone evaluating the corridor’s trajectory.
Frequently Asked Questions About Landmark by Hillwood
Q: What is Landmark by Hillwood?
A: Landmark is a 3,200-acre, $10 billion master-planned community being developed by Hillwood along I-35W at Robson Ranch Road in southwest Denton, Texas, directly bordering Argyle. At full build-out, it is planned to include 6,000 single-family homes, 3,000 multifamily residences, 900 acres of commercial and mixed-use space, three Denton ISD schools, Denton’s first H‑E‑B, 1,100 acres of parkland, and 35 miles of trails.
Q: Where is Landmark located?
A: Landmark sits along I-35W at Robson Ranch Road in southwest Denton, directly bordering Argyle to the south. While the mailing address is Denton, the development is geographically closer to Argyle and Northlake than to downtown Denton or the University of North Texas campus. It is approximately 15 to 20 minutes from the core of the Argyle–Northlake corridor.
Q: What school district serves Landmark?
A: Landmark is served by Denton ISD. Three new school campuses are planned to be built on-site within the development. Homes within Landmark are not zoned to Argyle ISD or Northwest ISD.
Q: Which builders are building at Landmark?
A: Phase 1 includes nine builders: American Legend Homes, Coventry Homes, David Weekley Homes, Drees Custom Homes, Highland Homes, M/I Homes, Perry Homes, Toll Brothers, and Tri Pointe Homes. Model homes began opening in April 2026.
Q: When will the H‑E‑B at Landmark open?
A: Denton’s first H‑E‑B is under construction on a 20-plus-acre site adjacent to Landmark at the northwest corner of I-35W and Robson Ranch Road. It is expected to open in early 2027.
Q: Is Landmark in Argyle or Denton?
A: Landmark is technically within Denton city limits, but it borders Argyle along I-35W. The location is geographically closer to Argyle and Northlake than to central Denton, and residents will use many of the same retail, dining, and service destinations as Argyle–Northlake corridor residents.
Q: What is Pilot Knob at Landmark?
A: Pilot Knob is Denton’s most recognizable natural landmark — a prominent geological formation that was used as a lookout by the Caddo tribe and later as a hideout by outlaw Sam Bass. It serves as the centerpiece of Landmark’s 1,100-acre green space preservation, and Hillwood has committed to building the community around the natural feature rather than removing it.
Q: How will Landmark affect property values in the Argyle–Northlake corridor?
A: Major master-planned developments of Landmark’s scale typically elevate surrounding property values rather than suppressing them. The infrastructure investment (roads, water, sewer, utilities), retail development (H‑E‑B, 900 acres of commercial), and population growth (20,000–25,000 new residents) all support continued appreciation for existing homes and land in the corridor.
Q: What was the land before Landmark?
A: Landmark is built on Hunter Ranch, a 3,200-acre property that has been held by the Perot family since 1987. The ranch sat privately along I-35W for nearly four decades before Hillwood began development.
Q: How does Landmark connect to Hillwood’s other corridor communities?
A: Hillwood developed Harvest in Argyle (4,000 homes), Pecan Square in Northlake (3,100 homes), and Treeline in Justin. They also developed AllianceTexas, the 27,000-acre employment hub in north Fort Worth with 590+ companies and 66,000+ jobs. Landmark anchors the northern edge of the corridor, completing a Hillwood footprint that spans from Alliance through the residential corridor to Denton.
Want to Know How Landmark Affects Your Property or Your Next Purchase?
Whether you are considering buying within Landmark, evaluating how it impacts land values in the surrounding corridor, or thinking about timing a sale to capitalize on the growth wave, Ryan Stoddard can help. As a luxury real estate advisor at Briggs Freeman Sotheby’s International Realty who lives in Argyle and tracks every development in this corridor in real time, Ryan provides the kind of hyperlocal intelligence that makes the difference between a good decision and a great one.
Ryan Stoddard
Luxury Real Estate Advisor | Briggs Freeman Sotheby’s International Realty
402.902.9261 | [email protected] | RyanStoddardRealEstate.com
Based in Argyle, TX — Serving the Argyle–Northlake Corridor and Denton County
